Article • January 8, 2021
Playing Catch-Up: Boosting Medical Affairs Training to Match Evolving Job Requirements
It’s no secret that the life sciences industry is getting more complex each day: Customer and stakeholder groups are becoming increasingly sophisticated, evidence requirements are getting more stringent and the need to engage more effectively with key stakeholder groups is paramount.
This growing complexity is driving an important phenomenon: The rise of Medical Affairs as a highly strategic pillar for biopharma companies, alongside Clinical Development and Commercial & Market Access. McKinsey & Co., in their recent report, A vision for Medical Affairs in 2025, documents this trend that many of us have seen with our own eyes over the past few years.
There is a challenge, however: As Medical Affairs gains in prominence and strategic importance, the capabilities that medical affairs professionals must possess are compounded. It used to be that strong scientific acumen was the key qualification. However, as needs in medical affairs have changed, so have the job requirements. Now, medical affairs professionals need to be highly strategic, think critically, have excellent communications skills and possess strong business acumen to be successful in this evolving environment.
Excellent training is needed to ensure these professionals are prepared for the tasks at hand. Medical affairs teams are aware of this need, but they’re confronted with a challenge: The traditional approaches to medical affairs training — and the resources available for it — have not advanced as rapidly as the job requirements. Here we explore the challenge and what can be done to help.
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