Article • January 30, 2023

2023 LTEN Excellence Award – Critical Thinking Academy

This video discusses the Salience Learning / BMS Critical Thinking Academy for first-line leaders. It is a component of the 2023 LTEN Provider-Partnership Excellence Award Nomination.

VIDEO WILL BE UPLOADED SOON

Article • January 9, 2023

Keeping Motivation High & Turnover Low When Many Team Members Work Remotely

By Dr. Irene T. Boland, Director of Learning Strategy

In mid-2022, Pew Research Center reported that nearly 1 in 5 workers are actively looking for a new job while in their current role, a rate we haven’t seen since the 1970s.

One key reason for leaving?   They feel they have no opportunities for advancement.

With the large increase in remote work, many people feel like they’ve lost their connections to their leaders, the purpose of their work, and their opportunities for growth.

But there is hope!  Here are three integrated strategies for addressing this challenge.

Strategy One:  Make Career Paths Clear

By talking to tenured team members about how they advanced through the organization, you can create a single-page Career Path document for each role.

Career Path documents show current team members their potential paths forward.  The Career Path can also help attract new talent who may be looking to move up, and thinking two or more roles ahead.

Learn more about Career Paths in this video.

Contact us to learn how we can help reinvigorate your teams and reduce turnover.

Strategy Two:  Use a Capability Model to Guide Team Member Development

Well-written job descriptions are pretty good at helping you hire the right person. Job descriptions age rapidly, and are not great at providing guidance about how to do the job well after a person is hired.  

That’s why a Capability Model is so important.  A Capability Model is a concise yet robust statement that describes what a person needs to know and be able to do to excel in their current role, grow into future roles, and meet the demands of a rapidly changing marketplace.

Combined with a Career Path, a Capability Model provides excellent guidance for any team member to develop and advance with confidence.

Lear more about Capability Models in this video.

Contact us

Strategy Three: Put a Capability Model Into Action With a Capability Planner

While the Capability Model outlines what a person in a given role must know and be able to do, a Capability Planner helps each individual assess where his or her skill level is at the present time, clearly identifying areas of strength and areas where more development is needed.  Then, the individual and their leader can create development goals and action plans that support the individual’s career goals and the company’s performance goals.

Regular development conversations between the manager and team member are essential to keeping things on track. To support your leaders in driving meaningful development conversations, we recommend our leadership guide which provides support that deepens conversations and identifies specific actions leaders can take to support their team members.

Learn more about Capability Planners in this video.

Salience Learning’s team of biopharma industry veterans and learning experts is here to help you build a motivated, productive, high-performance team. We help our clients boost performance with concise Career Paths, effective Capability Models, and actionable Capability Planners and Leadership Guides—built for specific teams and roles. We also design engaging and impactful learning experiences that drive development in individuals and teams. We can do the same for you.

Contact us

Article • October 25, 2022

How Capability Development can help biopharma companies navigate the “New Normal”

In this video, Anjani Patel describes the difference between capabilities and skills. She also outlines how “capability development” should be a top priority for biopharma companies, and why it can be critical to individual and organizational success.

Article • October 18, 2022

How has the pandemic affected the biopharma workforce?

In this video, Anjani Patel describes how the COVID-19 pandemic has affected the biopharma industry. In particular, it changed the way biopharma companies interact with their customers and it also altered how they attract and retain talent. Anjani also provides some guidance for biopharma companies who must attract, train, develop, and retain top talent in a challenging new environment.

Article • February 8, 2022

Do your learners need “Storytelling Skills”? Not exactly…

By Karen Foster, M.Ed.

Fads and fashions tend to come and go. For a while, a certain thing is all the rage and then, after a time, it tends to fade away, only to be replaced by something else. This is true of clothing, television programs, music, and more. But it’s also true in learning and development. As an L&D professional, you’ve no doubt noticed this.

Well, I don’t know if this is a fad, but my colleagues and I have been noticing something of late. More and more we’re hearing clients say something like, “Our teams need to tell better stories,” or “If only our teams’ storytelling skills were better.” In addition, I’ve also seen learning programs popping up that claim to teach learners how to become top-notch story tellers.

With all this talk about storytelling, it prompted me to think critically about it. Why all the fuss about storytelling? What need is driving it? Is “storytelling” even the right solution? Do learners in the professional workforce really need storytelling skills…or is the real need something else altogether? 

If you’ve thought about storytelling or think your learners might need to build those skills, then read on.  The rest of this article may help you get to the core issue and save you time and resources when it comes to acquiring or developing a learning solution for “storytelling.”

Don’t call it storytelling

First, it’s helpful to define “story.” Oxford Languages dictionary defines a story as: an account of imaginary or real people and events told for entertainment. The skills necessary to create great stories include defining story elements (like characters, settings, conflicts, and resolutions), applying language to express and explain those in an entertaining way, and (as most writers would attest) an immense amount of patience. So, when our clients and other colleagues in the life science industry say they need their teams to tell better stories, is this what they really need? I respectfully disagree.

In most cases I will argue that what clients are really saying is that they want their learners to be able to communicate information to an audience in a way that gets that audience to do something. Professionals are not telling stories for entertainment. They’re telling stories to drive action: action in the sense of physical movement or, as is more often the case in the knowledge economy and life-sciences industry, action in the sense of thinking movement, like changing opinions or conclusions. 

Account Executives communicate information to move a payer’s thinking that a therapy does not have value to the conclusion that it does – and then putting it on formulary. Marketing leaders communicate information to move a corporate leader’s thinking that a certain program isn’t essential to the department’s success to it being essential – and then securing the appropriate budget.  In either case, the information is communicated to generate movement.

If it isn’t storytelling, then what is it?

The solution is NOT to train learners to create interesting characters in unique settings where they resolve conflicts all tied up with a good nail-biting ending. The solution is to improve learners’ abilities to craft an argument: not an argument involving fisticuffs, but “a reason or set of reasons that someone uses to show that something is true or correct,” as defined by Oxford Languages. That something is the desired future state either as a thinking state (“This drug actually does have tremendous value”) or physical state (the drug is placed on formulary).

Being able to craft and deliver an argument requires two foundational capabilities: Critical Thinking and Effective Communication. It also requires Emotional Intelligence and a few others, but we’ll stick with these two first.

Critical Thinking

Critical thinking is defined as the effortful and continuous analysis of the validity of a conclusion. Think of a five-year-old asking, “Why is the sky blue?” “Why does milk come from cows?” “Why don’t I have a baby brother?”

Before communicating anything to an audience, one needs to ask “Why?” and think it through to identify the reasons an audience should move physically or thinkingly.

First, one would ask questions and gather information:

  1. Who is the audience?
  2. What is the desired future state (what is the “ask”)?
  3. What are their needs and motivations and perspectives?
  4. What are the grounds, causes, rationales or reasons that justify the desired future state? What data, information or evidence supports those statements?
  5. Filter the total population of statements in #4 to identify those that are compelling based on #3.

The output of this thinking process is then crafted into a logical sequence of statements to make the case for the ask. Logical and reasonable sequencing take critical thinking to then continually question the rigor of the step-by-step argument assembled. “Would I move based on this?” “Would this move someone to action? To change their mind?” If no, then back to #4 above.

It’s not storytelling, its thinking.

Communication

When it comes time to deliver an argument to an audience—whether it’s via a presentation, video, paper, or some combination of things—it’s important to do so in a way that gets results. First and foremost, that means not arguing! If you find yourself arguing while delivering an argument, go back and think critically. Then ensure that you have:

  1. Accounted for power differentials and cultural differences – meaning, include the “ask” in an appropriate way.
  2. Ensured verbal and non-verbal signals are aligned – meaning, if it’s a serious decision, dress appropriately.
  3. Minimized cognitive overload – meaning, give time to process and don’t read from slides.

When these attributes describe how you deliver an argument, it becomes persuasive…and persuasion yields action. 

What now?

As an L&D professional, if your internal customers say they want to develop storytelling skills—or if you are thinking about acquiring a storytelling curriculum—the first thing you should do is think critically. Why do they need to tell better stories? What outcome do stakeholders want? What’s making it difficult for learners to do that now? Once you’ve identified the core need, you’ll be in a much better position to select the right learning solution.

The second thing you should do is find that solution. Chances are, you won’t really need a curriculum that focuses on character development, settings, and conflict.  It might be better to look for a solution that empowers learners to assess their thinking process, question conclusions and gather evidence (one that helps them argue better, not tell better stories).

As an aside, this entire article was an argument, and not a dragon or damsel in earshot or a single fist thrown. That said, it did take a lot of patience.

Article • October 25, 2021

Why Capabilities Matter and How Training Your Teams on Them Drives Results

By Karen Foster and Irene Boland

Not long ago, success in the life science industry could be attributed to how well one mastered and executed skills:  skills in selling, account planning, customer engagement and more. Someone who perfected a skill could apply it repeatedly across similar situations without breaking a sweat.

Unfortunately, in today’s world it’s rare that the same situation happens twice, and skills are no longer enough. The products are more complex, the marketplace is more complex, the ways of working are more complex. And everything is constantly changing. As the industry evolves, so must you. Success in the life science industry today will be powered not only by narrower skills like selling and planning, but also by broader proficiencies that are called capabilities.

What Is a Capability?

A capability is a set of behaviors and characteristics applied fluidly and flexibility across conditions, situations and contexts. Critical thinking is a capability. It consists of behaviors like asking questions, thinking slowly and assessing one’s thinking. It entails certain personality characteristics, such as being skeptical and comfortable with ambiguity. One could think critically about scientific data or when dialoging with a colleague or when deciding where to go for dinner.

Capabilities come in handy across situations. They are foundational and allow you to adapt to changing circumstances and a continuous flow of information. They enhance information gathering, decision-making, and problem-solving. They’re a kind of all-purpose superpower. 

What Is a Skill?

On the other hand, a skill is a set of actions executed sequentially to achieve a defined outcome in a narrow set of conditions. Cutting vegetables with a knife is a skill. To execute this skill, you would: hold the knife safely, stabilize the item on a surface, and slice the item with the knife. You would carry out these steps in order, to make a whole into parts, and could apply this to tomatoes, carrots, basil or any vegetable of your choice.

Skills come in handy when the conditions don’t change much.

But if too many changes occur, the skill loses its value. Imagine for a second that “vegetable” is replaced with “tree,” and “knife” is replaced with “chainsaw.” Are the sets of actions for cutting a tree with a chainsaw the same as cutting vegetables with knife?

Most of would say no, unless you don’t mind losing some fingers.

Why Do Capabilities Matter Now?

This is exactly why capabilities matter in a constantly changing, complex world with endless amounts of information. Skills typically apply to a narrow set of conditions, but once the conditions change enough: poof, the skill no longer “transfers,” to use the learning science term. Could someone who cuts vegetables with a knife also cut fruit or meat? Sure. What about paper or rope? Hmmm, maybe. But expand to a tree trunk and a chainsaw and you have crossed a line. A new skill is needed. More training to be conducted. More time out of the field.

A capability, on the other hand—such as using a cutting implement safely—can come in handy whether it’s a tomato, rope or a tree. Capabilities flex further. They go farther.

How do Capabilities Impact the Business?

Professionals in the life science industry need to evolve, and capabilities provide that power.

New therapeutic areas and business models—not to mention the pandemic—have created tumult in the industry. New innovations, new types of work and new ways of engaging with customers require new ways of thinking.

Learning capabilities may not seem as urgent as learning skills, but it’s a forward-looking exercise that in the long run pays off. Capabilities future-proofs a business. Oh, and they supercharge skills, too.

Where Do I Start?

The World Economic Forum recently found that “critical thinking and analysis” was one of the most in-demand emerging capabilities across countries and industries. Critical thinking—the ability to test the validity of conclusions—is a broad capability.

It consists of five key behaviors: thinking slowly, asking questions, gathering evidence, checking assumptions, and assessing the thinking process itself. You can see how critical thinking would come in handy no matter the specific task or ability. It can even help you identify what task to undertake and what specific skill to deploy.

The business world will continue to change—likely at an ever-increasing rate. So, focus on improving both the narrow skills that solve the problem in front of you and also the capabilities that will carry over to the next one.

Learn about Salience Learning’s Critical Thinking Academy

Article • July 2, 2021

Learning & Development Recommendations for Small Biopharma Companies

By Anjani Patel and Jodi Tainton

Do you work for a small affiliate of a large biopharmaceutical organization or perhaps a small startup that’s eager to hit the ground running? Are you looking to provide development opportunities that allow your team members to grow professionally and gain new experiences?

If you answered yes to both of these questions then, welcome.

In today’s dynamic environment, it’s no secret that more organizations, big and small, are investing in Learning and Development (L&D). From employee satisfaction and retention to protecting your bottom line and withstanding the tumultuous nature of business, investing in effective L&D programs is shown to prepare organizations to succeed in the future. Consider these figures:

  • Nine out of 10 millennials rate professional or career growth and development opportunities as a major consideration in job satisfaction.[1]
  • Organizations that have made a strategic investment in employee development report 11% greater profitability and are twice as likely to retain their employees.[2]
  • Technological advancements are shortening the shelf life of employee skills; a typical business competency now lasts about five years.[3]

To compete, organizations need to quickly adapt to new business realities by empowering their people to build new skills before they need them. Investing in L&D is no longer a nice-to-have but an economic imperative.

However, small businesses may not have the resources or budget of larger competitors for L&D activities. Yet, to grow and expand their business in a world of continuous change and disruption, L&D programs are needed to upskill, reskill and build capacity for employees to navigate the ever-changing marketplace.

But how do you create an effective L&D program for your small business? Where do you start? Here are a few practical steps to help you get started establishing an L&D program:

  1. Clarify the business’s goals: Effective learning programs align to the business’s goals. Collaborate with cross-functional business leaders to understand their goals and define the behaviors individuals and teams should start, stop, and continue to achieve those goals. Establishing a strategic partnership with the business at the onset of your program will secure L&D’s role at the table and be seen as a value-add.
  2. Conduct a needs analysis: Once you have identified the business’s need and key behaviors, assess the current state and identify opportunities for L&D. This can be accomplished through stakeholder interviews, simple observation, or employee surveys.
  3. Develop a set of capabilities: As the marketplace evolves and the rate of demand for new skills is faster than ever, the workforce is pressured to reskill and adapt. The needs for transferrable knowledge and skills, adaptability, and enduring capabilities are critical.Capabilities are defined as a collection of knowledge and skills that an individual applies across various situations. Using the L&D opportunities identified from the needs analysis, identify transferable knowledge and skills that can be organized into overarching capabilities. These capabilities will enable your workforce to endure evolving conditions through application of transferable knowledge and skills to new domains and contexts.
  4. Draft a plan: Since resources are often limited, the key for small businesses is to use them as effectively as possible. First, develop a plan that articulates focus areas and goals. Then, identify what resources you currently have and identify the gaps. A thoughtful plan can also help gain buy-in from stakeholders and can be used to communicate what resources are needed and when.
  5. Exercise change management: Inciting behavior change is difficult, but a structured approach to change can make it easier and have a far-reaching impact on the organization. That said, implementing and communicating change is more than a simple email. Gain leadership endorsement and identify opportunities for buy-in from the workforce; change agents are your greatest champions. Set success criteria, keep articulating your plans and provide continuous support through reference materials, coaching, and training opportunities. The development of new learnings is only as powerful as change adoption.

We recognize that these efforts require an investment that an individual or small team may not be able to implement alone. In these situations, quick wins or low-investment, high-impact initiatives can still be attained with some help.

In these cases, we suggest taking the following approach to help you deliver impactful learning:

  1. Refresh, reuse, repurpose: Often, help is closer than we think. Invest time to investigate what resources are currently available in your organization. Once materials are identified, assess the gaps and focus on curating new content as needed. This process enables you to utilize existing training and resources to deploy more relevant learning faster.
  2. Join an industry group: Great ideas are only a click away. Joining online industry groups allow you to stay informed on the latest insights, find and reuse publicly available resources and develop your skills by learning from communities of practice and other leading professionals.
  3. Invest in yourself as an L&D professional: In smaller organizations, L&D teams often play multiple roles––content developer, project manager and facilitator––while also balancing high workloads and competing business priorities. Professionals that invest in their development can become more effective in their roles and gain the confidence they need to maximize their value proposition. Programs like Salience Learning’s Trainer Academy aim to help L&D professions build skills to efficiently design, develop and deliver impactful training that empowers teams to learn new skills in fresh and engaging ways.

Regardless of what stage your organization is in, establishing an effective L&D program will foster growth not only in your workforce but your business as a whole. We encourage you to assess what stage your L&D program may be in and dig deeper to explore the learning gaps or needs of your organization. These initial steps will get you started on your approach to an L&D program that gives you, your employees and your organization the desired results.


[1] Rigoni, B., & Nelson, B. (2020, October 20). For millennials, is job-hopping inevitable? Gallup. https://news.gallup.com/businessjournal/197234/millennials-job-hoppinginevitable.aspx?utm_source=alert&utm_medium=email&utm_content=morelink&utm_campaign=syndication. 

[2] Ratanjee, V. (2021, March 1). 4 ways to continue employee development when budgets are cut. Gallup. https://www.gallup.com/workplace/309284/ways-continue-employee-development-covid.aspx.

[3] World Economic Forum. (n.d.). Skills stability. The Future of Jobs Report. https://reports.weforum.org/future-of-jobs-2016/skills-stability/#view/fn-13.

Article • March 9, 2021

Invest an Hour to Boost Your Critical Thinking Skills

By Karen Foster and Krista Gerhard

These days, you probably hear a lot about critical thinking and how the world needs more of it. It’s true.  Critical thinking skills are in great demand, but they are, on average, not really where they need to be. So, on March 17, we’ll be conducting a virtual session with the Philadelphia chapter of the Healthcare Businesswomen’s Association (HBA): Using critical thinking to improve strategies and drive performance. We hope you’ll invest an hour and join us for the session. Our goals are to help you boost your own critical thinking skills and to provide some guidance on how to boost the skills of others.

Why are Critical Thinking Skills Important?

Critical thinking skills are growing increasingly important across a wide range of industries. However, the demand for them is especially great in biopharmaceuticals and healthcare. This is because of our industry’s high level of complexity, rapid advancement and the sheer amount of data that gets generated.

Overall, there are three primary reasons that strong critical thinking skills are needed now more than ever:

  1. Cognitive overload
  2. High-volume, high-speed decision-making
  3. Human cognitive biases

Cognitive overload is a very real issue for both field- and office-based personnel in life science companies. The working environment involves sophisticated customer groups, substantial and ever-changing regulations, rapid market development, complex science and complicated business models. There is a lot of information to process on any given day. It can be a challenge to keep up with all of it and separate the useful stuff from the noise. Critical thinking is like a lifeboat that keeps us from drowning in a sea of information.

In our industry, we don’t just process information for the sake of processing information. We’re expected to do something with it. Life science professionals have to make a lot of decisions, often under serious time constraints. We need strong critical thinking skills to derive insights from information and make good decisions. 

Human cognitive biases also come into play. These biases, such as confirmation bias, overconfidence bias and “the curse of knowledge” can help us in some ways, acting as shortcuts to help us more quickly process information and make decisions. However, they can also hurt us, and we need to be aware of them. In times of cognitive overload, we tend to more easily fall prey to them, which can negatively affect decision-making. Critical thinking is the antidote to cognitive biases.

When it comes to developing critical thinking skills, it’s important to do so within the domain. In our industry, with all of its complexities, it’s much better to build critical thinking skills by leveraging real-world information from the domain, rather than simply learning critical thinking theory in a general sense.

What the Session Will Cover

As we mentioned above, the goals of our upcoming session are to help you boost your own critical thinking skills—within the healthcare domain—and to help you become a more effective “critical thinking coach” for others.  The session will cover these key things:

  1. What is Critical Thinking? —We’ll define “critical thinking” so everyone will have a common understanding of what that term really means.
  2. Why Critical Thinking Is Important—We’ll expand on what we’ve written here.
  3. Critical Thinking Behaviors—There are clear behaviors and processes that people use when they engage in critical thinking. We’ll outline what those are and even dive into the “language” of critical thinking.
  4. Strengthening Critical Thinking—Finally, we will share some exercises, tips and techniques that you can use to develop and strengthen critical thinking skills.

Be sure to join us online on Wednesday, March 17 at 12:00 noon EST. You can register here.

We hope to (virtually) see you then! 

Article • February 4, 2021

Buzzword Bingo: L&D Tech Buzzwords and What They Mean

By Amy Parent and Karen Foster

Any field of expertise is bound to have its fair share of buzzwords—those terms or phrases that become highly fashionable for some period of time before fading away.  Inevitably, they get replaced by newer buzzwords and the cycle never seems to end.  Learning and Development is no exception.  In fact, our field might be better than most at coming up with new buzzwords!

We could write an entire book on L&D-related buzzwords, but our goal here is considerably less ambitious than that.  Instead, we’d like to focus on a few terms that relate to learning technology, with an eye towards sorting out how those terms have changed over the years.  Hopefully, we’ll clear up some confusion in the process.

From e-learning’s humble beginning…

In general, e-learning is a term typically used to refer to learning that is enabled by electronic technologies.  If you rewind a quarter of a century, back to the mid-1990s, the term e-learning was coined to describe learning that involved a computer in any form.  Back then, it was the height of the dot-com boom, and people were tacking “e” onto everything: e-mail, e-commerce, e-research, E-Trade, e-tailing, e-filing, and so on.  It basically referred to the electronic version of to whatever the “e” was added.

It was the same with e-learning.  Initially, the term referred to any form of electronically-enabled learning, which might include computer-based offline resources (e.g. CD-ROM-based programs) or online learning.  For many years, e-learning as a term retained its catch-all status even as the “e” field branched out into increasingly specialized approaches. 

Today, the term e-learning can be polarizing.  It can be a bit of a turn-off for some, because it hearkens back to experiences that were just glorified slide presentations that people clicked through with a quiz at the end (not the most effective way to facilitate learning).  For others, it generates enthusiasm and promotes effective learning practices. It is a skillset that is promoted and in high-demand: the e-learning designer and developer.  

Ultimately, e-learning is still a relevant and popular term that is intended to broadly describe both synchronous and asynchronous learning enabled by technology.  Its most popular use is to describe self-paced learning that is formalized and often delivered through a learning system such as an LMS. 

A collection of “specialized” buzzwords

Now, a broader collection of specialized buzzwords are available to help us distinguish between different forms of…well…e-learning.  And that has caused some confusion, so we’ll attempt to clear up some of that.

Digital Learning

Digital Learning is sort of like today’s e-learning.  It’s a broad term that refers to various forms of learning where the delivery is facilitated via digital technologies and mediums. Because of the broad nature of this term it is often positioned as a learning strategy. It can refer to learning delivered via a web browser, e-mail, a learning management system, or even offline digital media.  That learning can be self-directed, but it doesn’t have to be.

Virtual Learning

Many people use “virtual learning” to refer to any form of online learning, where the internet is required.  However, these days, its definition has morphed a bit, primarily referring to live, synchronous learning approaches, such as live webinars, virtual instructor-led training (VILT), or other forms of synchronous learning that’s enabled by online technologies (whether instructor-led or not).  It’s fair to say that all virtual learning is digital, but not all digital learning is virtual.  Confused?

Platform-Based Learning

Platform-Based Learning refers to any form of digital learning that must be accessed via some type of portal, LMS, or some other system that integrates various services like data analytics and assignment management.  It’s not one you often hear, but when you do it is usually meant to call attention to the system functionality nuances and services that differentiate the experience.   You might hear people refer to a learning curriculum or program as a “learning platform.”  That’s not a correct usage of the term, as the “platform” is the digital system that hosts the learning experiences and the portal through which they can be accessed.  The curriculum is delivered through the platform.  In the end, this term is a nuanced way to talk about digital and virtual learning experiences.

Where do we go from here?

Most assuredly, digital learning technologies will continue to expand and proliferate.  As they do, more buzzwords will be developed to describe them. 

However, other buzzwords not related to technology will also continue to blossom in the field of L&D.  Just think about synchronous and asynchronous learning.  A few years ago, nobody outside of specialized L&D circles used those terms.  And even then, they didn’t use them much.  Now, everybody is using those terms…a lot.  Thanks to COVID-19, schoolkids all over the country know the difference between synchronous and asynchronous learning, as their schools now routinely use those terms to describe their pandemic-altered approaches to education.

In future articles, we’ll tackle other buzzwords and digital learning nuances that are emerging and explore them with you.

Article • January 8, 2021

Playing Catch-Up: Boosting Medical Affairs Training to Match Evolving Job Requirements

By Jodi Tainton, RN, and Kimberly Blanchard Portland, Ph.D.

It’s no secret that the life sciences industry is getting more complex each day: Customer and stakeholder groups are becoming increasingly sophisticated, evidence requirements are getting more stringent and the need to engage more effectively with key stakeholder groups is paramount.

This growing complexity is driving an important phenomenon: The rise of Medical Affairs as a highly strategic pillar for biopharma companies, alongside Clinical Development and Commercial & Market Access.  McKinsey & Co., in their recent report, A vision for Medical Affairs in 2025, documents this trend that many of us have seen with our own eyes over the past few years.

There is a challenge, however: As Medical Affairs gains in prominence and strategic importance, the capabilities that medical affairs professionals must possess are compounded.  It used to be that strong scientific acumen was the key qualification.  However, as needs in medical affairs have changed, so have the job requirements.  Now, medical affairs professionals need to be highly strategic, think critically, have excellent communications skills and possess strong business acumen to be successful in this evolving environment.

Excellent training is needed to ensure these professionals are prepared for the tasks at hand.  Medical affairs teams are aware of this need, but they’re confronted with a challenge:  The traditional approaches to medical affairs training — and the resources available for it — have not advanced as rapidly as the job requirements.  Here we explore the challenge and what can be done to help.

Read the full article here.