INTRODUCING A NEW DIGITAL LEARNING EXPERIENCE

Business Acumen Excellence for Medical Professionals

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The era of siloed departments within biopharma companies is over. Today, the focus is on collaboration to improve business and patient outcomes. This learning experience can equip your medical team members with the comprehensive business acumen their roles demand.

Benefits

This digital course will help medical team members:

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Better understand the market dynamics, trends, and drivers that influence internal and external decision-making

Generate better insights to inform strategy development

Translate their expertise into business strategies to drive brand success and improve patient access

Optional Add-On Live or Virtual Instructor Led Workshop (~1.5 hours)

This application-based workshop reinforces key concepts covering the commercialization process and highly matrixed strategic partnerships. Interactive exercises, case studies and facilitator-led discussions provide insights into navigating biopharma’s complex business dynamics.

Program Overview

Format: Digital Learning experience with 3 Modules

Module 1

Leading with Science and Business

The integration of science and business throughout the development and commercial life cycles

Module 2

The Business of Healthcare

The impact of regulation, health policy, and healthcare systems on patient access and Medical Affairs roles

Module 3

Mastering Enterprise Partnerships

The optimization of priorities and decisions in interactions with internal and external stakeholders

Intended Learner Audience: Medical professionals, including:

  • Field Medical Science Liaisons (MSLs)
  • MSL Managers
  • Medical Leaders
  • Home Office Medical Team Members

Access: 1 Year

Effort Time: ~5-6 hours

Optional Add-On Live or Virtual Instructor Led Workshop (~1.5 hours)

This application-based workshop reinforces key concepts covering the commercialization process and highly matrixed strategic partnerships. Interactive exercises, case studies and facilitator-led discussions provide insights into navigating biopharma’s complex business dynamics.

Key Features

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Micro, active, and scenario-based learning design elements

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Access via laptop, tablet, or mobile phone

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Sustainability resources including a Coaching Guide and Learner Job Aids

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Learning progress and measurement via pre/post assessments, surveys, field-practice assignment results, goal and action plan progress reports

Optional Add-On Live or Virtual Instructor Led Workshop (~1.5 hours)

This application-based workshop reinforces key concepts covering the commercialization process and highly matrixed strategic partnerships. Interactive exercises, case studies and facilitator-led discussions provide insights into navigating biopharma’s complex business dynamics.

What our clients are saying

"The modules are brilliant."

"The aspect most effective for me was the financial part. This…opened my mind…specifically in…its application in drug development."

"The format…works very well. I like the ability to move as slow or as fast through the content (as I want)."

"I was particularly impressed by the parts related to the commercialization process and decision-making."

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