Improve Business Acumen to Drive Personal & Company Performance
INTRODUCING A NEW DIGITAL LEARNING EXPERIENCE
Business Acumen Excellence for Medical Professionals
The era of siloed departments within biopharma companies is over. Today, the focus is on collaboration to improve business and patient outcomes. This learning experience can equip your medical team members with the comprehensive business acumen their roles demand.
Benefits
This digital course will help medical team members:
Better understand the market dynamics, trends, and drivers that influence internal and external decision-making
Generate better insights to inform strategy development
Translate their expertise into business strategies to drive brand success and improve patient access
Optional Add-On Live or Virtual Instructor Led Workshop (~1.5 hours)
This application-based workshop reinforces key concepts covering the commercialization process and highly matrixed strategic partnerships. Interactive exercises, case studies and facilitator-led discussions provide insights into navigating biopharma’s complex business dynamics.
Program Overview
Format: Digital Learning experience with 3 Modules
Module 1
Leading with Science and Business
The integration of science and business throughout the development and commercial life cycles
Module 2
The Business of Healthcare
The impact of regulation, health policy, and healthcare systems on patient access and Medical Affairs roles
Module 3
Mastering Enterprise Partnerships
The optimization of priorities and decisions in interactions with internal and external stakeholders
Intended Learner Audience: Medical professionals, including:
- Field Medical Science Liaisons (MSLs)
- MSL Managers
- Medical Leaders
- Home Office Medical Team Members
Access: 1 Year
Effort Time: ~5-6 hours
Optional Add-On Live or Virtual Instructor Led Workshop (~1.5 hours)
This application-based workshop reinforces key concepts covering the commercialization process and highly matrixed strategic partnerships. Interactive exercises, case studies and facilitator-led discussions provide insights into navigating biopharma’s complex business dynamics.
Key Features
Micro, active, and scenario-based learning design elements
Access via laptop, tablet, or mobile phone
Sustainability resources including a Coaching Guide and Learner Job Aids
Learning progress and measurement via pre/post assessments, surveys, field-practice assignment results, goal and action plan progress reports
Optional Add-On Live or Virtual Instructor Led Workshop (~1.5 hours)
This application-based workshop reinforces key concepts covering the commercialization process and highly matrixed strategic partnerships. Interactive exercises, case studies and facilitator-led discussions provide insights into navigating biopharma’s complex business dynamics.